Head Coach – Sam Holland

Sam grew up in Shropshire and attended Ellesmere College where he joined Titans when the club started in 2009, having previously been a member of Whitchurch Wasps Swimming Club since the age of eight.

After his GCSEs Sam moved out to the BEST Centre in Mallorca where he was able to train in the outdoor 50m pool every day alongside studying for his A Levels.

Upon completion of his A Levels Sam was offered coaching work at the BEST Centre which was mainly with the Family Swim Holidays and the Masters Clinics.

It was during this time that Sam became fluent in Spanish and took an active role in the organisation of the annual Mallorca Olympic Triathlon followed soon afterwards by becoming one of the main organisers of the famous BEST FEST Open Water Swim Festival, a role he continues in to this day.

During his time at the BEST Centre Sam worked alongside coaches from all over the world including Olympic coaches on training camps with their national teams, including, amongst many others, GB’s David McNulty, Head Coach at Bath University who coached Olympic medallists, Michael Jamieson and Jo Jackson.

Upon moving back to the UK in November 2016, Sam set up his own very successful business, Wavelength, which predominantly focuses on stroke correction using underwater video analysis. He also provides frequent 50m pool training at Liverpool which is open to all for a small charge.

Sam was one of the Skills Coaches for the 2017 Shropshire County Development Pathway for 11 year olds and has been selected for the 2018 England Talent Coach Advisor/Mentor Support with Alan Bircher as part of the Swim England Development Programme.

Sam is an ASA Level 2 qualified Swimming Teacher, Level 2 Swimming Coach, Level 2 Open Water Swimming Coach and hopes to achieve Level 3 Swimming Coach in the not too distant future.